What exactly are keywords? You are told to use them naturally, in various percentages, from 1% to 10% in a piece of writing, but how do you? These words cause a great deal of grief to many writers and, surprisingly, their owners as well.
A keyword is simply a word or words, which is relevant to the content present on your client’s website. No more, no less. Okay, there may be what are called ‘long tail’ keywords or keyword phrases, but this is simply several words used when one or two would suffice, and still very related to the content of the article. Keyword or keywords is used for placing the link to the money site. If your article is without keywords, if you have modified, changed, added some help verbs in to the keywords etc, your boss or client will simply reject your write up. You should be able to understand the significance of keywords easily now.
So, what is a keyword or what are keywords? Let’s start with the Google dictionary description of a keyword:
2. a word which acts as the key to a cipher or code.
4. a word or concept of great significance.
Not so difficult. Really! Is it? The first explanation is probably the best one. Keywords are used for drawing attention to the important parts, or to point out the main point of an article. Let’s have a look at an example.
Take the keywords ‘removing ants’. Okay, we get the idea, which is to remove ants from somewhere. Now, NOTHING is mentioned about WHERE to remove the ants from. So that means that you can choose the location for removing ants from. So that point is to find ways to remove ants. You can Google that, or use any search engine you wish. Remember, most of the times you are suppose to write generic content. Keywords enriched SEO articles are different from website or promotional content.
Next part: Using keywords correctly. Forcing keywords into a sentence is a very big NO-NO these days. Even the most complicated keywords can be made to fit into a sentence in a natural manner without breaking the flow of thought. But we will stick with an easy one. Let’s have a look at that: Keywords – Removing ants
So you want to find a way of removing ants from your kitchen.
This sentence is fine. It is what a friend would reply to a question you have asked. But see what happens when you try and force the keywords or use them repetitively:
“If you have foodstuffs around, you need to be removing ants from your kitchen. Removing ants adds to your hygienic surfaces. If you are not removing ants, then you will have all sorts of problems in your kitchen. If you are against removing ants, you will have them nesting in everything.”
It sounds, if you say it aloud, ridiculous. And, of course, your editor or proofreader is going to jump on it. Flow is all-important nowadays, and not anything that stops that flow abruptly is going to get you invited back for more work.
Repetition is not at all attractive and when you are given keyword density 1% you have to use keyword smartly once in every hundred words. Using your keyword (unless demanded by your client) many times in same sentence or paragraph is not a brilliant idea. Use it once and fit it somewhere it looks natural and right. In other words, the keywords must be the ONLY word you can use there.
Keywords are like jewels. You have to arrange them in a tasteful manner throughout your write-ups and in the proper places. If you have not inserted them in a natural manner, they will stick out like a misplaced stone or gem in your necklace.
You may think that you have done well. In less than a paragraph, you have covered a multitude of requirements.